Category: Small Business

Apr 02 2009

Showing Customer Gratitude through a Plastic Loyalty Card


In all business establishments, the customer is always at the center. Profits would be lost if your business did not have a loyal customer base. Knowing this, you have a clear incentive to make your customers feel valued. Giving them a plastic loyalty card is an effective way to express how much you value them. Such a card can offer them more value for their money, by letting them avail of free items, bonuses, and discounts. This plastic card needs to be designed well before distribution, however. Those cards will become good marketing tools, and must showcase the image of your company.

Apr 01 2009

How Problems in the Economy Has Affected Small Retail Businesses

In today's economic times, there is a lot of uncertainty. The ordinary person doesn't seem to know what is happening or how long their current situation is going to last. The other side of this coin, though, is the retail industry. The retail industry has been hurt by the current economic state, and consumer's reaction to it, as well. Some retail is faring better than others, but no one can argue that operating a retail small business, such as a main street hardware store or shoe store, is more difficult than ever.

Most consumers are scaling back these days. With job security a very real problem and low consumer confidence, many people are learning to do without. In a shoe store, this means a decrease in sales because consumers aren't spending as much money on extra Merrell shoes. When people cut out the thoughtless spending for items such as new Merrell sandals for a special occasion or even just getting new shoes for the fun of it, then retail profits can drop considerably.

In addition to spending cutbacks, consumers are also looking for ways to spend smarter. Thrift shops are becoming increasingly popular because of the value and price. Shoe stores suffer from this trend because of their incapacity to compete with the enormously low prices of second hand shoes. The bright side of this dynamic is that while trying to spend conservatively, most consumers will "splurge" some and buy things new that are of better quality and that will last. This, coupled with the increased competition during the past decade from internet-based retailers, has forced the closure of countless small businesses across the country.

When a retail store like a shoe store is affected by consumers cutting back or shopping somewhere else, they are forced to make changes they don't want to make. Remember that we are talking about retail small business, where the owner has built their business on their own. When they lose part of their income due to economic fall-outs, they may have to let some of their workers go. This can be difficult because generally the owners work directly with the employees. If the business has expanded to several places, then they may have to shut down a store. Either way, they are losing skilled workers and friends and in turn, inadvertently adding to the fear consumers have over job stability. Unfortunately this is a viscious cycle that most retail small businesses find themselves in today.

Apr 01 2009

The Techniques Through Which A Plastic Loyalty Card Can Heighten Your UK Company

By giving a plastic loyalty card to their best customers, UK business owners can increase both sales and customer allegiance. Inside this item, we will give you some pluses linked with the use of a customer loyalty program in nearly all types of industry.

Plastic Loyalty Card : Have An Effortless Way Method of Knowing Your Premier Buyers

By the strength of a magnetic stripe or an fixed-in microprocessor chip on plastic loyalty cards, owners have the unique opportunity to realize just what their buyers are purchasing. Here are a number of individual ways that sellers might make use of as they utilize customer loyalty cards to increase traffic and trade.

Plastic Loyalty Card UK : Consider a Points Program for Your Loyal Customers

A well-known fidelity incentive is the points system. In this scenario, customers earn points on current purchases that can be applied toward future purchases. To illustrate, a supermarket chain should permit buyers to save points annually.’then when the holidays are here, patrons can purchase their turkey or ham at a major discount. One more good method for implementing a points system is to get it to increase sales through this sluggish times. For example, the same grocery chain might offer customers double points during the naturally slow sales period that follows a holiday. Another popular option to offer to loyal customers is the opportunity to redeem their points for a plastic gift card that they can give to a friend or relative.

Plastic Card UK : Alternative Means Of Putting a Loyalty Card to Use

An additional method of employing a customer loyalty card program efficiently is to gather data on consumers’ buying record and actions. If a merchant has data about when customers shop, what they buy and how much they typically spend, he can tailor his loyalty program to identify and reward those customers who spend the most time and money in his establishment. Loyalty card programs are great ways to stimulate sales by offering bonus points when customers’ purchases exceed a certain amount. Finally, a business can single out customers who hold loyalty cards for “members only” sales and promotions. For instance, animal store which gives a complimentary container of pet food to purchasers who have bought a specific amount of containers before.

Having a small amount of resourceful ideas and skill, UK company proprietors who implement a plastic loyalty card program to award their premier patrons should anticipate enjoying the pleasures of higher sales and benevolence.

Apr 01 2009

Mastering spring cleanup with your landscape company

Spring Cleanup
Spring cleanup can either be very profitable - especially when first starting a landscape business, early in the spring when it's most needed, or a lot of gruelling, break-even work we tolerate so that we can get to our mowing and other work. This article should give you a start toward making it the former instead of the latter.

Equipment Choices:
Use a handheld and backpack blower for detail work with vac equipped riding mower (Z) for big areas equipped with a thatcher on front. DO NOT attempt spring cleanups without this attachment. It does quick work of getting up old winter debris and "waking" the lawn up. If the leaves are deep and plentiful, we go over the lawn without the thatcher engaged once, then put the thatcher down and go over again, then once more with it up to get the little stuff.

Hand held blowers
A must have. Get a name brand like Echo or Shindaiwa. You’ll use this during cleanups for hard to reach places as well as small driveways when mowing.

Backpack blowers
Don’t even bother opening a lawn care business without one of these! This was the SECOND single best time saver I ever bought. (the first being the z vacuum) – you MUST get the biggest CFM and wind power here. Do NOT try to save money on “mid level” blowers. Get an Echo 755 or comparable from Shindaiwa or Stihl. You will be able to get pine needles and maple “helicopters” right out of long grass and move HUGE pile of leaves effortlessly. 90% as powerful as a big 8-11 HP walk behind blower.

Vacuum systems
There are two ways you can go cleanup wise. Backpack blowers for detail work with vac equipped riding mower for big areas OR backpack and walk behind blowers coupled with a truck mounted vacuum. The latter will mean your riders will last a bit longer because you’re not punishing them BUT the former, we find, is usually quicker and less susceptible to wind. You’re pretty much out of commission using option 2 on a windy day, and we have at least one out of 3 windy days in the fall here. Also, with option one, you suck up leaves as you go vs. moving tons of leaves to wherever the closest location you can park your “sucker truck” is. In general, option one is more efficient. If you have enough clients to use BOTH, then do so, because option two is VERY useful and efficient in many cases and you can also make extra cash “loaning out” your sucker truck to other contractors or even offering curbside leaf removal to the neighborhood. In our experience, however, we find that the debris is light enough in the spring to use ONLY zero turn vacuums. Truck mounted vacs are more appropriate for fall cleanup, when leaves and debris are plentiful.

Strategy
Work "with" the wind as much as possible. Get the drives and walks clean as part of your detail work. At the end you can touch them up, but if you wait till the end you'll create another mess to vacuum up. Get leaves off shrubs too. If you can, power blow areas into the woods if allowed. Our spring cleanup prices are priced at $80 per man per hour and we average 7-10 times the mowing price. Here's our system in a nutshell. If you purchased my whole program, you’ll find an excel spreadsheet that will give you a ball park price to charge for a fall cleanup based on the mowing price and some other data.

Park and unload - one man uses z, one back pack blower although if you see that detail work is very high (lots of gutters, sticks, paper, lots of beds with piles of leaves, etc.) then you can BOTH do detail work for a few minutes THEN separate.
Z starts quickly vacuuming up deeper leaves while man with back pack blower gets leaves out of beds, walks, drives and rain gutters.
(Z operator may take time to pickup sticks and larger debris if detail work is high)
Z starts going over general lawn much the same way you'd mow, with thatcher down
BP edges of lawn, backtrack and get leaves out of areas that Z has "back blown"
Z puts thatcher up and does quick "cleanup"
Cleanup any sand in driveway and mouth of driveway. Optional, cleanup and remove all sand from curb on property for extra touch. If you think city will take care of it that week, leave it; if not, get it now because it creates a great impression.
Touch up drives, street and walks and go to the next job

ABOUT AUTHOR
Ken LaVoie has 20 years of lawn and landscape experience. He attended both the University of Maine as well as Rhode Island College and resides in Winslow, Maine where he is a freelance writer as well as owner of both LaVoie’s Landscape Mgmt. Inc. and Central Maine Web. Please see starting a lawn care business and www.CentralMaineWeb.com for more information.

P.S. Save your business assets - invest part of the money into junk silver coins and save it from paper money inflation.

Apr 01 2009

Review of Book Box Company - helpful Information

[Profile]
- Base Location: Black Creek, Vancouver Island // Canada
- Registration Fee: None
- Minimum Order: 20 Book Boxes (1 Case)
- Payment Options: Unknown
- Shipping Options: UPS, FedEx, DHL, Canpar Transport (* U.S. & Canada only)
- Return Policy: Yes
- Validity: None

[Products]
- Quantity: N/A (Specializes in one item type.)
- Unit Pricing: Not Available
- Package Sizes: Sizes from Small to Extra Large Stack
- Category: Gifts

[Ratings]
- Overall Impression (8.0/10) * Good
- Product Prices (N/A)
- Product Quality (8/10)
- Product Quantity (N/A)
- Reliability of Service (8/10)
- Impression of Website (8/10)

.

[Review]

Book Box Company is a wholesale company that specializes in "book box" products. This is one of the more unique wholesale companies I've come across; it appears to be a small, family-run business located in Canada. Basically, book boxes are products that look like real books and are manufactured from real books -- but they're not real books. They're actually clever little storage boxes used to stow away items (jewelry, toys, pens, that coveted remote control, etc.).

The website provides minimal information in terms of price and payment. The explanation for this, quoted directly from the site, is: "The information on this web site is intended for wholesale customers who are bona fide re-sellers of gift items." However, if retailers want to request a price list, they can e-mail the site owner, but they must include certain information (listed on the website) about their company and themselves, in order to verify that they are "bona fide" wholesale merchants.

Anyway, about the actual goods. Book Box Company has a variety of different box types, under the categories of "Premium," "Antique," "Regular," and "Custom Made." Premium products can be ordered by book title. Antique boxes are manufactured from aged and vintage-looking books. Regular books are modern hard covers that look just like any of the books you might find at your local bookstore. Finally, Custom Made books are manufactured according to the requests of the customer; almost any book title can be requested, except for those barred by copyright law. The book boxes also come in a range of sizes: small, medium, large, large stack, extra large, and extra large stack. More detailed descriptions can be found on the site.

Although the provider offers little information on payment and pricing, Book Box Company may be a wholesale company to look into. If you are interested in stocking some unusual products, rather than the usual clothing line or batch of jewelry, then this may be a good opportunity for you. Just be sure to request the prices by e-mail, including the necessary information about your store or company, and keep an eye on the shipping costs of the book cases.

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Apr 01 2009

Small Business online, ways to maintain a vigorous trade

Regarding paypal fees, It seems to me the solution here is to increase your prices by 2% and don’t disclose it, or to enquire before hand which payment method should be used. One needs to remember that getting paid is of the hightest importance for any small business, so paypal seems a great way to go in this instance.

An increasing number of the work force in large corporations work from home, or have a hot desk, they share with others while they are in the office. This trend is driven by the ever present need to fend off the profit hungry shareholders of these often public companies. But is this trend only some thing big business should consider?, or has tele working got a place in todays small business?

If it has, then what would the advantages be for micro business to allow teleworking for it’s small work force? Here are some reasons why you may wish to consider to allow your staff to work from home or on the road, with only a temporary desk in your office.

• Efficiency - you may have reached the conclusion that your staff member does not need to be in the office to do their work, book keeping staff for instance, or customer care staff can also work from home. They would save the journey into the office, saving time and money while reducing their carbon footprint.

• Cost-effective - consider how much usefull space you could reclaim, with that money on rent, furniture, heating and electricity, again reducing carbon emissions. And improve customer service by alowwing your customers to know which member of staff they are dealing with using Photo ID Cards

• Recession-proofing - having smaller over-heads and fixed costs during times of an economic slowdown helps your small business to survive.

• Growth of Business - you could stay for even longer in the same site while your business is growing, with the same above effects, plus extra savings on time, and money by not having to relocate. No to mention the business interruption before, during and after the move.

• Lean and Mean - is not only something that big business needs to worry about, if they could they would run the whole Microsoft, GE, Barclays empires with ten people, in order to highten profits. Ultimately that is the way you run your small business too.

• Enabling disabled workers - this point is often overlooked. We are concerned with not having educated candidates, while highly educated but disabled people sit hat home without adequate work, that seems a great waste to me.

• Its also a good idea to consideer security at the workplace, one way of vastly improving site security at a low outlay is Photo ID Cards
I think it is always important to remember how good it feels to get up in the morning and go to your small business without any real financial worries. Unfortunately this is not the reality for many self employed, sole traders and other micro businesses, and that is a shame. Making decisions about how and where your employees work is part of the very process that will get you there in the end.

P.S. Any small business owner must be ready for the extra solutions to the I need money quick problem - read more about it here.

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